On Wednesday, June 28, 2017,
GUGC awarded with the 2017 Korea Brand Hall of Fame (KBHM) in the education sector.
As the first foreign university to receive the award, GUGC received KBHM given by Ministry of Trade,
Industry and Energy (MOTIE) and Joongang Ilbo where they select one company/organization/public office that
has positive influence and brand value on public.
The assessment criteria were:
Business Performance (300),
Brand Value (300),
Customer Satisfaction (200),
and Marketing-Communication (200).
The Korea Brand Hall of Fame is a title given to various sectors
in the nation that displays excellence in the brand value.
There were 22 sectors that have been selected this year and among the recipients were Samsung Electronics,
KB Kookmin Bank, Shinhan Card, Starbucks Korea, GM Korea, and Korea Gas Safety Corporation,
some of the top tier industries and public sectors in the nation.
With the win, GUGC became the acknowleged best university in Korea too.
